The nature of digital marketing is constantly changing, so much so it feels like it was only yesterday that the SEO nay-sayers were foretelling the end-times as social-media marketing exploded on the scene.
Digital marketing, as with any online industry, is always bound to have its shakeups, but the past year has been a doozy. As a result, it’s vital to remember what tools and resources can be relied on to create a result consistently. There are a lot of five-minute fads in digital marketing but few bonafide stalwarts, so it pays to which is which.
In today’s blog, I’ll showcase three online resources I think are invaluable in 2023 and can be relied on – no matter who you are. However, if you’re a small business owner, or digital marketer just starting your own agency, this is worth looking at.
SEMrush – Your SEO MVP
SEMrush is first on the list. Anyone looking to enhance their pay-per-click (PPC) and search engine optimization (SEO) campaigns needs to have this bad boy.
With SEMrush, you can quickly monitor the keywords and advertising tactics used by your rivals while also seeing how your own campaigns are doing. Additionally, it has a tonne of other features that can assist you with everything from link building to content creation.
Hootsuite – Reliable Social Media Posting
If you aren’t already, you should start using a social media management tool.
The best of the best is Hootsuite. You can use it to schedule posts, monitor engagement and mentions, and even view analytics for all of your social media accounts in one location. Additionally, it has a tonne of other features that can assist you with everything from link building to content creation.
Hootsuite has had more than its fair share of doom prophets claiming its eventual downfall, yet Hootsuite has ridden out the tides of change pretty effectively, making it a great tool that feels reliable and sure-footed.
Canva – Easy Content Creation
If Canva is new to you, you’ve been living under a rock.
This online design tool is a game-changer for anyone looking to create eye-catching graphics for their website, social media platforms, or marketing materials.
You don’t need any design experience with Canva to make designs that look professional. Additionally, it has a tonne of other features that can assist you with everything from link building to content creation.
Remember: Content is King
If you’ve read this far, you’ve probably noticed a running theme regarding “link building and content creation.” That’s on purpose.
The simple fact here is that content creation is the most crucial tool in a digital marketer’s or small business owner’s locker in the modern business age. Each of the above online tools is focused on giving you the best chance at creating solid content and then being able to distribute that content as well as possible.
That’s it for today’s entry! Check out my other blogs for more thoughts on the latest digital industry development and entrepreneurship challenges in the online world.
Until then, see ya later!