Listen, in case you haven’t heard – content is the way of the future. Don’t believe me? Well, look around, friend, and you’ll be amazed at how many businesses, both big and small, are diving into content creation like never before.
Business is all about evolving and changing with the times; those that don’t usually don’t make it. If you’ve managed to make it this far, given the past two years, without updating your content marketing strategy, then you deserve a round of applause because most people haven’t been so lucky.
In fact, you should probably update your marketing scheme anyway because there’s no telling how soon that well of luck is going to dry up!
Thankfully, if you’re reading this, then you’ve probably already figured out it’s time to make a change. If so, then keep reading; below, I’ve provided an essential roadmap for any small business to follow if they’re serious about getting their digital marketing strategy up to scratch and making content.
If you’re running a small business, then chances are that your budget is pretty tight. Now, that means there’s no way to spare any funds for marketing for many. However, you’d be surprised how far those free funds can go when you budget smartly. Especially if you can do something that helps generate additional revenue.
To that end, if you’re making content for your business, no matter what it is, you’re going to need a concise plan to get started. A strategic plan lets you figure out the goals of your marketing, who you’re marketing to, and how to get there. All the while, a strategy makes it easier to find out how well you’re doing.
Value Value Value
There are far too many businesses out there that simply pump out meaningless noise into the internet in the hope that something sticks. Don’t be one of those businesses.
When you make content, make sure you’ve got some value behind it. Make it informative and relevant, particularly towards a target audience.
Bits and Pieces
Making content is one thing, but making enough of it to fit your marketing schedule is a whole other problem. The simple fact is that it’s just not enough. Now, you could spend all of your time making new content, such as blogs, videos, images, memes, or you could figure out how to recycle your content.
Recycling content is a vital skill for any business marketing plan. The idea is to make large chunks of content before releasing them as smaller chunks at a regular rate. If you have enough content, you can seamlessly reuse that content every couple of months.
Most customers don’t see your entire marketing plan before them, so they won’t be any thee wiser anyway.
Meanwhile, new customers will be just as enamored with your content as the previous ones!
It goes without saying, but SEO is unbelievably important, especially if you’re going down the written content route.
Yes, I know, it’s tedious and fiddly, and all the other stuff people say about it. But it’s also vital for digital marketing, so make sure you do it right.
Whenever you drop your content, you should always have some promoting money behind it. Creating content is one thing, but getting people to see it is another.
I recommend a strong email list being your first port of call. You can engage directly with potential customers/clients and drive them towards your business from there.
That’s it for today’s entry! Check out my other blogs for more thoughts on the latest development in the digital industry and the challenges of entrepreneurship in the online world.
Until then, see ya later!