Brand names are funny things in the world of business. It often feels like there are two competing camps on the topic: those that believe it doesn’t matter that much and those that think it’s the most important thing about your business.
I’ll be honest, I’m kind of in the middle, even though that sounds like a cop-out. Brand names are weird, and while there are valuable ones that underpin huge successes (McDonald’s, anyone?), the reality is that trying to come up with a great brand name is like trying to catch lightning in a bottle.
Of course, that doesn’t mean you should try and make something palatable. Everyone likes a brand name, and there are plenty of ways that a good name can change your customer’s perception of you. The goal is to ensure that your customer’s perception of you is positive. “First impressions” and all that.
So, with that being said, I’ve spent a little bit of time on the idea and have got a neat little six-point list of tips to help you make sure you’ve got something good on your hands.
Think about most major brands that have emerged in the last twenty years. Facebook, Amazon, Tesla, the list goes on.
What is the one thing that unifies these names? Length. Keep it simple and keep it under five syllables if you can. You need people to remember your name, and the chances of them doing that drop with every new syllable they need to pronounce.
What would McDonald’s be without the “golden arches?”
A brand name is cool, but what people really remember is a neat logo. When creating your brand name, take the time to get yourself a unique design that works to make your brand name instantly recognizable to consumers/clients.
Alliteration has to be one of the most underrated parts of marketing out there. It’s a simple trick that works on everyone and makes your brand name easier to remember. If you’re struggling to come up with a brand name, then figure out something that sounds good with a bit of alliteration.
Pronouncing your brand should be easy enough that even a child can do it. It should roll off the tongue and feel comfortable when spoken out loud.
If you’re unsure about your potential brand name and have kids as I do, then grab one and try getting them to say the brand name before assessing how easy/difficult it was to pronounce. If they can express your brand name with ease, then you’re on to something.
Everyone is on the internet, so making sure you stay recognizable amongst a sea of competitors is vital. Search Engine Optimisation, or SEO, helps by using keywords to make it easier for search engines to bring up your products/page ahead of everyone else.
Cast a Wide Net
Finally, it’s one thing to have a great brand name, but you will need others to see it. The best way to do that for digital spaces is by making yourself available as much as possible. So, get on as many platforms as you can and get your brand name out there.
Similarly, checking your domain name is vital as well. It’s all well and good to come up with a great brand name, but all that work could be wasted if it’s already taken as a domain name.
That’s it for today’s entry! Check out my other blogs for more thoughts on the latest development in the digital industry and the challenges of entrepreneurship in the online world.
Until then, see ya later!