Basic Digital Marketing Tactics That Work

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Digital marketing is a fast-moving industry, with changes to methodologies and systems happening practically every other day. However, while it’s always fun to try the latest trends and see how new techniques and software can give you an edge, it’s vital to ensure that you’re also mastering the fundamentals. 

In a world of change, people figure out the power of consistency that thrive – at least, that’s how I see it. 

Today’s blog will look at some basic digital marketing tactics with a proven track record of success and can be relied on repeatedly. This is an essential read if you’re new to digital marketing or a business owner who wants a little knowledge to get by. 

Read on! 

Google Business Maintenance 

If you’re a small business owner and want to convey a consistent brand vision to prospective customers, it’s crucial to ensure your Google Business listing is regularly updated and free from any oddities, errors, or dead ends. 

Most businesses have a Google Business listing, so this may seem trivial. However, if there’s a digital equivalent of window shopping, it’s googling a business before you go in. As a result, your Google listing will be the first impression many customers get of your establishment. So, they must see a regularly updated and clean-looking listing that helps ensure consumer confidence in your brand. 

Email Lists

Email marketing may seem like something straight out of the dot.com era. Still, the technique has proven incredibly effective, providing some of the best ROIs of any digital channel. 

It’s also relatively simple, with many email automation tools ready to be used, so while it does have a slight difficulty curve, the results of effective email marketing can’t be ignored for businesses of any size. 

Online Reviews

While it may feel like you’re poking a hornet’s nest at the best of times, engaging with online reviews for your business is hugely influential in boosting consumer confidence. 

The vast majority of online audiences will rely on online reviews when deciding to give a business a shot, of which many will only trust reviews of 4-out-of-5-stars or better. As a result, engaging with customers when they leave reviews helps establish your brand as one that cares about feedback, mitigating the damage of a poor review and boosting the value of a good one.

Keywords & SEO 

Finally, and this is a big one, getting your Search Engine Optimisation sorted is a vital tool for any business and something worth learning about as a business owner when speaking with digital marketing agencies. Yeah, it’s kind of boring, and I’ve seen many clients’ eyes glaze over when talking about the ins and outs of keyword selection, but the result is undeniable. 

I could write an entire blog for the next year about the values of good SEO, so you can only imagine how important it is.  

That’s it for today’s entry! Check out my other blogs for more thoughts on the latest digital industry development and entrepreneurship challenges in the online world. 

Until then, see ya later!

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