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Making Convertible Social Media Content: A Guide

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I’ve said it before, and I’ll say it again: digital marketing is all about content. Creating content is the most pressing concern of digital marketers at the best of times; it’s the lifeblood of most modern approaches.  However, while making any content is better than not making any at all, there’s a vast difference between …

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Social Media Trends Digital Marketers Should Know

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Whether you’re B2C or B2B, you’re probably using social media to generate leads and make sales. From a branding perspective, social media is a no-brainer when it comes to spreading brand awareness and generating interest.  However, social media can be a fickle beast at the best of times. Each platform has a specific type of …

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