If there’s an industry I could compare to the era of cowboys, it would be Digital Marketing. It often feels like everyone is in a mad scramble for a little slice of the ever-growing pie, with multitudes of businesses and consultancies springing forth daily.
From a business owner’s perspective, keeping up with trends and staying on top of what works is a challenge and often requires a range of skillsets you must try and fill without overreaching yourself. As a result, I can certainly empathize with those who feel they need a secret password to gain entry.
In today’s blog, I’ll give a brief overview of what I think are the best things a potential employee can do when interviewing for a job in digital marketing; I’ll also detail a few universal principles from an employer’s perspective.
It may sound weird, but believing in yourself and having confidence in marketing are enormous assets for interviews. Marketing is about selling ideas and products, so it makes sense that you should at least be able to make yourself seem like a good idea to hire.
If you’re entry-level, this is even more important; communication skills and approachability are vital to many employers – typically because it’s the only thing they have to go on.
Know Who, or What, You Are
While it often feels like everyone in digital marketing has to wear a lot of hats to succeed, in many cases, knowing what you’re good at and making that your calling card is even better. Employers often look at employees like tools in a toolbox; each has a purpose and can be relied on for that.
Having the right mindset and knowing who or what you are professionally helping employers figure out where they can place you and what they can ask of you – making it an easier decision to hire you.
The current state of digital marketing is pretty decentralized, making it far more viable to run a business remotely – which many employers do, including me.
As a result, doing a little research about your employer will help because there’s literally no excuse not to. You don’t need to know the ins and outs of their practice, but having some information about your employer can go a long way when you are doing your interview over the phone or Zoom – where your other means of impressing an employer will be a lot more limited.
Answering questions with rehearsed answers can often be a way to get rejected, especially if your answers are boring or barely applicable.
Again, marketing is about selling an idea – it’s storytelling with a purpose, so be a storyteller. When you phrase your answers, take a little time to deliver a short, to-the-point piece of imagery that sells your suitability for the job. In other words, if you can market yourself, you can also market other people’s stuff.
That’s it for today’s entry! Check out my other blogs for more thoughts on the latest development in the digital industry and the challenges of entrepreneurship in the online world.
Until then, see ya later!