With the year almost halfway through, it feels like a good time to touch on how digital marketing has changed over time. To be honest, it feels like the world’s flipped upside-down and then back again a few times since January, especially in digital spaces, so it’s definitely worth getting a back up to date.
2022 has, so far, seen an enormous push in trends that the previous year established. Social media stories and connection-based branding have gone from strength to strength. However, while last year felt like the ushering in of a new age through digital currencies and a financial market that seemed to charge forward regardless of the world around it, this year seems to have been defined by a re-establishing of expectations.
In today’s blog, I’ll look at how the digital marketing world has responded and the strategies most likely to prove fruitful in the coming months for digital entrepreneurs.
As previously stated, while last year felt like a hive of new ventures and opportunities, 2022 has seen consumers become more focused on how sustainable a brand can be.
Sustainability can mean a lot more than being environmentally positive as well. Consumers currently look at brands with an eye toward how long that brand will stick around, especially as the economy stumbles. When speaking with clients, consider focusing on how content can demonstrate a business’s transparency and credentials while helping align a brand’s values with the values of more outwardly-conscious consumers.
Telling a story and communicating a message through content has long been a digital marketing focus. However, being able to do that quickly and efficiently is tricky. Video content has become vital in this regard and will no doubt become more essential for brands to survive. Creating diverse and easily digestible content will arguably be the main focus and something I’d advise clients to focus on when trying to grow a customer base.
This short-form of content is also readily available, with Tik Tok pioneering a fast form of content that other social platforms, like Instagram and Youtube, have followed. Brands that can take advantage of these content forms will always have a crucial advantage over peers that don’t.
Sun Tzu famously said that “Opportunities multiply as they are seized,” and that’s never been more the case than in digital marketing. It’s simply not enough to have your avenue stream happening through a single place. Successful brands know it’s vital to leverage an omnichannel approach that allows consumers and customers to access them and their products through as many devices as possible.
Ensuring a website that functions for both desktop and mobile platforms should be the start of any conversation with new clients.
The big elephant in the room with digital marketing continues to be the presence of NFTs, cryptocurrency, and the Metaverse. Ever since Mark Zuckerberg announced his vision for a new age, the digital world has stayed at the forefront of every digital entrepreneur’s mind.
The truth is that we simply don’t know what the future holds regarding digital currencies, but staying informed is vital. Being able to reassure cautious and skittish consumers is an approach I’d advise any client whose brand leverages digital finance content.
That’s it for today’s entry! Check out my other blogs for more thoughts on the latest development in the digital industry and the challenges of entrepreneurship in the online world.
Until then, see ya later!