For Better or Worse: How Technology Has Changed Creativity

The term “Creative” get’s bandied around a lot in the digital world. We have creative departments, creative people, and those increasingly mysterious creatures known simply as “creatives” that seemingly take on different forms depending on the agency they work for. 

Creativity has an odd relationship with the digital world. Heck, there are still a lot of folks out there that still can’t explain the difference between copywriting and copyrighting, so it often feels impossible to get people on board with how creative endeavors work. 

Naturally, I’ve decided to try and take a stab at explaining the whole nature of creativity in the digital age and what it will probably look like as the years move ever forward. So sit back, relax, and keep reading while I muse… 

Feast or Famine

The “struggling artist” trope has never been more apparent for creatives than what can be seen in real-time online. 

The advantage of making your living on the internet is that it often gives you a lot of perspectives. But, of course, by “giving” I mean that it actually just beats you over the head repeatedly with a bat named “perspective” in bold Monsetta font until you can’t stand the sight of your feeble efforts anymore. So, as a result, it pays to have a hard head for this kind of work. 

Why? You ask? Well, the internet is powered by vast streams of data, making it easy to see the way some creatives in their respective industries seemingly never struggle to go from one success to another while others struggle even to justify their own existence in the first place. For every Mr. Beast, there are thousands of content creators out there that will never get anywhere. 

Hidden Figures

Naturally, most of the conversation around creativity in the digital world seems to come down to the increasingly granular ways content creators can market themselves. Unfortunately, however, the conversation often isn’t about consumers but rather about one specific one – the algorithm. 

The online world is governed by algorithms that are seldom ever truly known about by the average content consumer, yet deciphering and extrapolating the behaviors of these algorithms has never seemed so important for a creative endeavor that wants to find an audience. As a result, the nature of creativity has shifted from “creating some new” to “creating something the algorithm likes.” 

Selling Yourself

For the most part, creativity in the digital age has shifted one industry more than any other – marketing. The enormous amounts of information available to consumers through their mobile phones alone have led to a far savvier audience with a much shorter attention span. Even worse, the global pandemic has accelerated the pace of online consumer behavior, making the need for value-orientated content more essential than ever. 

As a result, the chief avenue for most fledgling creatives to make a buck in the current age is marketing. However, Digital strategies for clients are only ever as good as the content that powers them, so making sure your stuff is good is vital to success. 

In a way, it’s somehow the best and worst times for creativity today. Naturally, though, as with anything on the internet, it won’t stay that way for long. NFTs are the new hotness, and the signs are already blaring that more change is on the horizon!

That’s it for today’s entry! Check out my other blogs for more thoughts on the latest development in the digital industry and the challenges of entrepreneurship in the online world. 

Until then, see ya later!

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