Much of the business of the internet is in the process of content creation. The internet is a vast repository of content, with more flooding in and out every day – making it hard to know what works and what kind of content will reach through the noise and grab your audience.
Part of the problem with content creation is that, once you settle on the idea of using a certain level of quality content, you need people that can actually make that happen. Unfortunately, not everyone is gifted with the ability to create appealing content – whether that be writing, video, visual art, or audio. As a result, you’ll need creatives; the only problem is how do you know that what your creatives are making is going to work?
For this, it’s time to start getting creative yourself. This doesn’t mean I’m telling you to create content yourself or get in touch with your inner art student. Instead, I’d argue it’s better to ensure your mind is operating as best as possible to make sure you know, on some level, just what a good piece of content is.
Consume and Learn
One of the best ways to get yourself in the right mindset when assessing content is to ensure you have a baseline of what that looks like. A cheat sheet of quality that you can refer back to when you’re unsure. To do that, it’s time to start consuming content.
Whether it’s blogs, music, or shows, you’ve got to make sure that what you’re consuming will inform your idea of what you’re making or reviewing. Don’t get lazy with this either; ensuring you have a finger on the pulse is vital, and if you’re not consuming content, how will you know what good content is?
It might be tempting to hand over the reins to a content creator and wave them good luck, but the reality is that providing parameters or constraints is crucial to making good content. The best content in any medium, whether it’s marketing or entertainment, is typically possible because the nature of that content is focused and to the point.
This applies to how you deal with clients as well. Sure, it’s nice to tell a client about all the wonderful things you and your team can create, but you could be setting yourself up for failure by promising too much. Instead, keep your creative ideas focused and within tight parameters, you’ll have an easier time managing things and your creatives will benefit from a higher quality output.
Eat, Sleep, and Exercise, Oh My
Look, running a digital business is weird, and you’ll find yourself operating at kinds of hours making things work. That means that it often feels like you have little time to get beyond your computer for fear of missing out. The problem is, that fear of looking away from your screen will kill your creativity. The solution? Stop what you’re doing and go outside or get some rest.
Exercise is grease in the gears of your mind; it keeps the friction low and makes sure your not burning yourself out from your own workload. So, if you want to improve your creativity, then it’s vital you make sure you’re moving your body. Combine that with healthy eating and a solid eight hours of sleep, and you’ll be a fountain of good ideas in no time.
That’s it for today’s entry! Check out my other blogs for more thoughts on the latest development in the digital industry and the challenges of entrepreneurship in the online world.
Until then, see ya later!