Influencer marketing is one of the most popular and effective ways to market a product or brand online creatively. Though the approach does come with certain risks, if you’re looking for a more dynamic way to sell a product, it’s a demonstrably effective strategy.
In saying that, while influencer marketing has its key benefits, I would use it solely to market a product; you still need to have various other pieces of machinery in place to make the most of your influencers’ actions. In short – don’t assume that influencer marketing is an alternative to SEO and other, more reliable approaches.
In today’s blog, I’ll dive deeply into influencer marketing and discuss the key strengths of the strategy. If you want a good idea of how influencer marketing can be used for your business or product, this is certainly worth a read!
What is Influencer Marketing?
Influencer Marketing is an offshoot of social media marketing strategies where there’s a strong focus on leveraging an influencer’s organic reach to promote a brand or product. Influencers typically have a large online following and drive traffic with their regular content output.
Influencers also usually have a solid ability to call their followers to action, making them an excellent source of sales when your product and the influencer’s focus align.
Content Is King
In digital marketing, one truism reigns supreme – Content is King. As a result, marketing a product is about far more than the original sales pitch. Consumers want to feel connected to the products they buy, and influencers are a vital method of creating that connection.
So, how does one build a strategy for using influencer marketing that maximizes the returns while mitigating potential risks? Well, I’m glad you asked:
Identify Your Goals
Most of the work of influencer marketing happens before you contact your desired influencer. Chief amongst that work is knowing why you’re choosing this approach in the first place. Could these objectives be achieved through more traditional methods, such as SEO? Typically, influencer marketing is useful for making a big splash quickly rather than a regular income source, so it’s best suited to product launches and sales.
Influencer marketing is best suited to moving specific products rather than services or brands, so make sure you know what you’re selling.
Influencers are great at creating connections between consumers and products that feel personal, but there still has to be some alignment between all parties involved for it to work.
Always ensure you’ve researched influencers that cater to the niche you’re filling; if your product feels utterly unrelated to the topics your influencer covers, it could be an expensive mistake.
Influencers are not cheap, so it’s crucial to have a budget that doesn’t budge. Determine how much you want to spend and have a clear idea of precisely the type of content you want them to make.
Finally, reach out to your desired influencer through social media platforms or email. It’s best to do this discreetly, such as through a direct message.
When discussing what you’re looking for, have a complete plan that leaves space for plenty of collaboration while keeping in mind the importance of how both parties’ brands align.
That’s it for today’s entry! Check out my other blogs for more thoughts on the latest development in the digital industry and the challenges of entrepreneurship in the online world.
Until then, see ya later!