How to Easily Find The Right Keywords for Your New SEO Client

How to Easily Find The Right Keywords for Your New SEO Client blog image

Building the right SEO package for a client can always have its difficulties and nuances: after all – not every client is the same. However, creating a system that gives you the best results isn’t so much a matter of figuring out your client’s inner details. Instead, a sound SEO system always comes down to the simple process of choosing the right keywords. 

Naturally, that begs the question: how do we know which keywords are the right keywords? Of course, everyone has their methods and preferred platforms for this sort of thing, and I’d be lying if I said I knew every single one out there. 

Instead, in today’s blog, I’ll show you a simple process that works for me and can be adapted easily to fit anyone’s workflow – enabling you to mold a style of your own. 

Read on! 

Strong Content

The backbone of any SEO strategy is to use a base of solid, value-driven content. The best value content, in this case, is written content – like blogs. 

Blog content and written web content are the straightforward forms of content for Search Engines to use and the most valuable way to utilize keywords that improve your client’s rankings instantly. For the best results, try to ensure your content is larger than 300 words. 

Identify Keywords 

In many cases, a lot of clients haven’t got a wholly realized idea of what they’re doing in the digital sphere – that’s why they’ve hired you. In these cases, use your blog content as a tool to find the right tone and language for your client, then extrapolate your first batch of keywords from there. 

Variations on Variations 

Using one version of a keyword is nice, but it’s better to have as many variations of a word as possible. 

Term variations also give you a valuable edge when deciding how you present compared to your client’s competitors. Unfortunately, broader terminology is often saturated by larger companies with substantial marketing budgets, making it hard to rank properly when you’re a smaller business. However, using the right combination of long-tail variations gives you plenty of wiggle room to find the niche that best suits your client’s goals. 

Audit Yourself

With a batch of terms and variations now collected, it’s time to put these keywords through their paces and see for yourself how they can perform. If you want to do this manually, you can put these into a Google search and see what comes up – with an ideal search term always being something specific and with a low to zero number of results. 

Of course, you can always use an SEO client tool, such as Ahrefs or Semrush, to get a similar idea without the manual labor. 

Optimization

Finally, with a set of researched and tested keywords, you’re equipped to fold these back into your content. Ensure you have your exact keyword phrase in the post title and meta description before combing through your main content body. 

Obviously, there are dozens of ways to get similar results. However, this is a great way to start if you’re starting out and want a basic overview of keyword research. Once you find a rhythm, you’ll be able to sniff out the best keywords for clients with ease. 

That’s it for today’s entry! Check out my other blogs for more thoughts on the latest development in the digital industry and the challenges of entrepreneurship in the online world. 

Until then, see ya later! 

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