How to Find a Niche That Works Best for You in 5 Steps

How to Find a Niche That Works Best for You in 5 Steps Blog Image

One of the biggest challenges facing new entrepreneurs in digital marketing spaces is the idea of finding a niche. 

We often see folks trying to “do it all” when they first go out into the world. They want to create the perfect online business that fills a whole list of criteria that anyone with a little more experience knows can be near-impossible to pull off. 

Even worse, they might be somehow pulling it off, but getting themselves burnt out at the same time, with less and less time on their hands as the work begins to pile. As it stands, sometimes too much success can be a bad thing as well. 

In today’s blog, we’re going to go through the importance of making sure you have a niche that you can fill when trying to earn an income online. Whether you’re starting your own business, or just want to go freelance, nailing down your niche that makes the most of your skills and passions is vital. 

So, without further ado, let’s get to it! 

Get Introspective

While the lesson in business is to often look at what the market lacks before trying to fill it, the same can’t be said for the internet. The online world doesn’t lack for much, with its capabilities only growing with the dawn of Web3 on the horizon. 

Instead, rather than trying to look outward, try looking inward instead. What are your skills? What are your passions? What do you like doing, and can you do that every day? 

It sounds fruity, but it’s arguably the best way to approach your first steps into online business. Being passionate about a product is a universal rule in business, but being passionate about yourself and what you can do is crucial when avoiding burnout. 

So, find something you love doing that you’d even do for free if you had to, and start there. 

Look Around You

Now’s where you start looking at what the market can provide. 

Again, there’s not much the world wide web doesn’t have, so finding a gap in the market will be tricky. In fact, finding a niche that isn’t already well covered will be the challenge. 

I’d recommend doing a little keyword research to figure out how saturated your potential corner of the internet is and whether there’s money to be made. 

Start with search volume; you want results for your niche to number between 1k-10k per month. Any more, and you’ll likely find it too hard to find an audience. Any less, and you’ll be battling to find an audience in the first place!

Find out how much commercial interest there is in the niche as well. If you compete with big businesses for expensive ad space, you’ll be squeezed out of the niche before you’ve even begun. 

Narrow Down

One of the things I always say to my clients is this – don’t be afraid to narrow down your niche. 

“Niching down” is rarely a bad thing and means you can find an audience or customer base, that becomes even more engaged as you cater to their specific desires. Remember, the internet has everything you need, but finding it is another thing entirely; setting yourself up as an easy-to-find niche interest for vested buyers is your best bet going forward. 

Redditlist can be a considerable asset for finding a niche that works for you, giving you a top-down view of topics and communities that could benefit from your specific toolset or style. 

Scout the Competition

Part of finding your niche is about finding a section of the web that isn’t already being catered to. While I’ve already mentioned how important it is to avoid topics already covered by the major commercial whales of the world, it’s also essential to look at the little guys. 

Part of your keyword research for your niche should be centered around seeing what the lay of the land is for similar businesses. If there’s too much competition out there, you may find yourself struggling the same way you would against a major company, even if the ad space costs less. 

Similarly, it’s crucial to determine why your niche isn’t already covered. Looking into the competition may unveil that your chosen niche simply isn’t profitable. 

It’s not all doom and gloom, though; if you find yourself looking through sites ranking decently for keywords while staying relatively small or low quality, you’ve probably encountered the market where you can make the most impact. 

Testing Out

One thing people don’t realize is that there are tools to see, in real-time, whether an online business niche is worth pursuing – without starting the business. It’s pretty simple too, involving a landing page and a little bit of AdWords. 

Simply throw together a landing page that caters to the keywords you’ve already used for your research so far. Then, use that to promote a free digital product – such as information or a template. The key here is to use something that is low-effort and straightforward. 

With the landing page set up, start driving traffic using AdWords to your page, letting you see in real-time the engagement from your customer base. As you can expect, you’ll get a pretty clear idea of how feasible your business idea may be. 

Alternatively, try creating a digital survey that focuses on your niche before promoting it on sites where your customer base would most likely be. You’ll get a pretty solid idea of whether there’s any interest-based on the replies, even if there aren’t any!

Ideally, I recommend you use a combination of these two approaches, as more information can only be a good thing at this stage. 

That’s it for today’s entry! Check out my other blogs for more thoughts on the latest development in the digital industry and the challenges of entrepreneurship in the online world. 

Until then, see ya later! 

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