I’ve said it before, and I’ll say it again: digital marketing is all about content. Creating content is the most pressing concern of digital marketers at the best of times; it’s the lifeblood of most modern approaches.
However, while making any content is better than not making any at all, there’s a vast difference between content that converts engagements into sales and content that simply adds to the noise of the internet content machine.
In today’s blog, I’ll take you through the insights I’ve made when delivering content for clients that effectively converts into sales. If you’re a digital marketer looking for an edge on content creation, or a business owner looking to maximize the content you create for your business, this is worth reading.
Any graphic designer will tell you that uniformity and symmetry make better visuals; however, color is critical for convertible content.
In fact, lots of colors are crucial to most modern content marketing campaigns. Colorful content stands out in social feeds and creates a sense of harmony when done right for consumers. Gradients have a massive edge in this regard, creating a pleasant visual experience that can be easily achieved across every post in a social media campaign.
Social Conscious Media
Authenticity and genuine expression are the types of content consumers most actively look for on social media platforms. Amongst a slew of mass-produced, low-brow content, it’s the content with meaning and purpose that users most actively want to engage with.
If you’re speaking with a client or looking for a sales avenue for your business, making an active show of support for local causes and socially conscious behaviors can be a massive advantage for content that converts into sales.
Short & Sharp Language
Long-form written content is a vital component of digital marketing campaigns, but for social media platforms, it can be counterproductive. Overly professional formatting and using marketing buzzwords are similarly discouraged, with modern consumers often viewing content with these traits as disingenuous at best.
Shorter sentences with descriptive wording that emphasizes sensory experiences are where your written content should primarily focus.
Tell A Story
This might seem a little strange given the previous point, but selling products online through content isn’t about selling experiences, but about selling stories.
These can’t be any stories either; they must be relatable, authentic, and focused on the creator’s individuality. In other words, business content should closely follow the mold of influencer behaviors. Find, or create, a hero for your brand, make them relatable and honest and make their experiences with your products feel cohesive and engaging.
This approach doesn’t need to happen over a single post, with regular short pieces of highly convertible content being the primary goal.
That’s it for today’s entry! Check out my other blogs for more thoughts on the latest development in the digital industry and the challenges of entrepreneurship in the online world.
Until then, see ya later!