My Recommended Free Tools for Digital Marketers in 2022

My Recommended Free Tools for Digital Marketers in 2022

The old cliche is that you always need the right tools for the job. When people use that phrase, they’re usually thinking about power tools, but the principle is applicable across the board – especially regarding digital marketing. 

There are a ton of different ways to engage customers and clients with online tools, with increased innovation making it easier than ever to find your way and get results. Even better, some of these are free, with premium features unlocked using a relatively cheap subscription model. 

So, without wasting any more time, let’s dive into the tools I would recommend to anyone starting out. These are what I’d call fundamental tools; they can be used for many different purposes and are easily the most important and frequently used in most agencies. 

Read on! 


Content is king in the digital marketing space, and the easiest way to deliver content is through the written word. 

Copywriting is vital for most agencies, whether it’s for blogs, ads, social media, or email marketing. As a result, it pays to have an extension that ensures you’re not putting out poorly written content. 

Grammarly is an extension for most browsers that checks through your work as you write it, making it easy to see what you’re doing wrong and what you can do to correct your work. 


Putting out ads with punchy imagery is great, but learning software like Adobe Photoshop and Affinity can be tricky, especially when you’re just starting out. 

Canva bridges the gap with an easy-to-use tool that makes creating visually appealing images and branding simple. 

Google Analytics

If anyone tells you they’re not using Google Analytics in some capacity, they’re lying. Knowing what and how Google takes that is crucial if you’re managing SEO for clients. 

While I could recommend multiple SEO tools, if you’re taking the plunge and want to get an idea of how Search Engine Optimisation works, then Google Analytics should always be your first step. 


For a more complete picture of SEO tracking that goes beyond simply what Google can, or will, tell you – Ahrefs or Semrush can fill the gap nicely. 

Both of these tools are similar in purpose, with an expanded set of resources for digital marketers to make the most of their SEO offerings to clients, though varying slightly enough that personal preference becomes a factor. Give both a whirl if you haven’t already, and see which one fits your work-style best. 


A lot of digital marketing agencies are going entirely online, with remote work becoming extremely popular in the industry. Clients also come from a whole range of different locations, so being able to communicate with your team and customers is vital. 

Slack is basically industry standard at this point and worth its weight in gold for keeping everyone on the same page, with expanded functionality that makes integrating other online services and tools surprisingly easy. 

Google Ads

Finally, it goes without saying that Google is the biggest dog in the internet yard, so it makes sense to talk about yet another vital service – Google Ads. 

While it’s all well and good to ensure that your unpaid traffic is optimized, sometimes you just have to bite the bullet and get your product out there using a paid ad system. In this respect, Google has a significant advantage as it can place products above relevant searches – a prime location for clients looking to move products. As a result, Google Ads is always worth getting familiar with. 

That’s it for today’s entry! Check out my other blogs for more thoughts on the latest development in the digital industry and the challenges of entrepreneurship in the online world. 

Until then, see ya later!

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