I’ve said it before, and I’ll say it again: Search Engine Optimization is easily the most essential tool for a digital marketer or small business online. While it may not be as fancy as social media or influencers, the simple math of SEO typically ensures lasting results.
Now, I could talk about the infinite number of different techniques and tactics being pushed by every tom, dick, and harry with a laptop these days, but that’s just going to be confusing. Instead, I want to talk about the easily avoidable mistakes I see businesses and digital marketers make every day. SEO can be an art form at the best of times, and like any art form, it has fundamentals that be forgotten or missed entirely.
In today’s blog, I’ll go through the most common mistakes I see folks make with their SEO and how you can quickly change these mistakes to ensure a solid SEO performance for your business or client.
It’s often understood that the backbone of good SEO is the quality of backlinks you have at your disposal. Backlinks improve your website’s reputation in the eyes of search engines, which prioritize web pages that have connections to other pages with a high reputation.
The crucial part of this approach is the importance of the reputation of the external sites you’re using.
I often see web pages struggling to make an impact because the quality of their backlinks hasn’t been ensured. Search engines are ruthless algorithms that stick to strict criteria when judging pages, meaning you have to be ruthless as well.
Check your backlinks and assess the quality of your external pages regularly. That way, you can ensure your business isn’t suffering from the knock-on effects of being connected to a disreputable external website.
While outbound links may be considered a touch “out of fashion” with modern SEO strategies, there’s still a lot to be said of the method, making it an easy mistake to make by avoiding it.
Sure, filling your website with constant streams of external links will never be a good look, but there’s still an element of nuance to the practice that can’t be ignored. Providing additional points for consumers to engage and learn about your products, services, or business, can never be a bad thing. So, while the impact on your SEO will be challenging to determine, the effect this might have on your authority and consumer confidence is potentially massive.
Simply put, it’s not the outbound links themselves, but how you use outbound links is where mistakes are commonly made. Doing so randomly, with outbound links going in every direction across your webpage, is simply bad practice.
Instead, focus your outbound links on naturally occurring sections of your website. Blog pages, news updates, or landing pages are the best places for outbound links to be placed. Ultimately, when using outbound links, always focus on the context they’re presented; otherwise, you could get flagged as spam.
That’s it for today’s entry! Check out my other blogs for more thoughts on the latest development in the digital industry and the challenges of entrepreneurship in the online world.
Until then, see ya later!