At the crux of every successful business, these days is a website that can make your online business feel effortless.
E-commerce has, for the most part, been around since the beginning of the internet. Of course, back in the beginning, it was hard to get your head around the sheer volumes of information required to be successful – especially when that data had to be handled manually.
Nowadays, e-commerce platforms and software have come a long way – making the previously tedious and borderline impossible elements of e-commerce approachable. Of course, that doesn’t mean the story’s finished.
In today’s blog, I’ll look at the nature of online business and the strategies you can use to ensure the e-commerce project you’re working on succeeds.
Before you start thinking about your systems and platforms, take the time to think about your business’s goals and objectives and how e-commerce will help with that. Good e-commerce is a force multiplier for your company when done well, so it pays to focus on where that energy is going.
Generally speaking, though, plan around the idea that your store is a 24/7 operation and that, above all else, customer service is king. Keep your customers happy first, then work out the kinks from that perspective first.
Finally, think about the tangible elements of your online business; bandwidth, delivery options, conduits, and payment methods all play a huge role and must be thoroughly planned ahead of time.
Domain, Domain, Domain
Good domains are like real estate; you need a good location to ensure your customers know where you are. A domain is part of your brand and will say much about your viability and reliability to your customers.
Domains also have long-term benefits, especially if you can grab a dedicated domain, with SEO and branding opportunities becoming far easier to maximize.
While it may sound tempting to try and launch your online store or business yourself with an in-house website; the reality is that web design is complicated at the best of times, let alone when you’re trying to maximize an e-commerce project at the same time.
So, shelve your ego and bring in a web development team to launch your site; you’ll be surprised at the amount of time, money, and energy you’ll conserve.
The Checkout Experience
The reality of e-commerce is that even when everything is perfect, most customers abandon their shopping carts at the final stage before a sale can be finalized.
As a result, taking the time to invest in an ideal checkout experience for customers is crucial. Multiple item purchases, free shipping thresholds, and follow-up reminders through an email address are where you should begin.
However, always remember that any feature you add to your e-commerce system should be tested thoroughly before being implemented. Glitches are rarely forgiven in online marketplaces, making it even harder to ensure a solid trickle of traffic down the line.
That’s it for today’s entry! Check out my other blogs for more thoughts on the latest development in the digital industry and the challenges of entrepreneurship in the online world.
Until then, see ya later!