Why I Ensure My Clients Have Mobile-Friendly Websites

Why I Ensure My Clients Have Mobile Friendly Websites

It goes without saying that mobile devices have changed the way we use marketing in the digital space. Mobile devices changed customer behavior more than any other development out there, making it easy and convenient to do their shopping, research, or hobbies using their phone. Whole businesses can also be organized from a smartphone, so it comes as no surprise how vital they are. 

Recent figures show that over 50% of web traffic happens through mobile devices. If that alone doesn’t convince you or your clients, then I’m not sure what will. However, time and time again, you’ll find yourself facing someone who inexplicably believes that their website or business doesn’t need a mobile-friendly website to thrive. 

In today’s blog, I’ll be going through just why you need a mobile-friendly website and what you can say to your clients when they push back on the idea. 

Read on! 

Why You Need a Mobile-Friendly Website

To reiterate, over 50% of web traffic happens through mobile devices. Now, sure, it’s not the same for everyone, but the numbers are still either sizable or absolutely vital – with most businesses generating between 25% to 60% of their web traffic through mobile devices. Regardless of whether it’s on the lower or the higher end, the chunk of potential sales you could miss out on through a poorly optimized, mobile-friendly website is simply huge. 

So What Makes a Website Mobile-Friendly? 

This is a question I get a lot, with many folks typically asking what additional features they need to plug in to make their websites suitable for mobile visitors. Ironically, creating a site mobile-friendly is more a question of stripping down than adding up. 

Mobile-friendly websites typically have clean designs with minimal shifting content. Navigation usually is straightforward and accessible from the front page. Furthermore, buttons for links and calls to action are larger and more “button-like.” The end result should be a slick, simple site that loads up pages quickly and can be navigated as efficiently as possible. 

Benefits of Mobile-Friendly 

Oftentimes, when I describe the needs of a mobile-friendly site to a client, it usually flies in the face of their expectations. Clients typically think they’ve got to break out all the stops when making a website, so telling them to strip things down and focus on the formatting is a surprisingly hard sell. 

Thankfully, mobile-friendly benefits are clear and present, so it’s easy to get most business owners on board. 

Improved SEO

I usually focus on the obvious benefit of improved search engine rankings (SEO) as the first point. Google typically prioritizes mobile-friendly websites when presenting options for users. Mobile-friendliness is specifically ranked and indexed by Google, so making a site mobile-friendly is vital for generating leads and customers. 

Saving Money

Lower maintenance costs are also something I’ll mention if I have a client that’s still reticent about investing in a mobile-friendly website. A speedy, simple, well-formatted website for mobile devices will always be cheaper than something more flashy and will save you the cost of investing in multiple sites for mobile and desktop users. 

User Experience

Customers are picky on the internet. There are a thousand other things they could be doing at any given time, so it’s easy to lose potential sales when your website is proving to be an inconvenience to navigate. Prioritizing a mobile-friendly experience for customers is vital when ensuring they don’t click away to see what your competition has to offer instead. 

That’s it for today’s entry! Check out my other blogs for more thoughts on the latest development in the digital industry and the challenges of entrepreneurship in the online world. 

Until then, see ya later! 

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